Lily Gardens logo

portfolio image

Lily Gardens needed a logo represent their company. They initially suggested a drawing of a madonna lily, but I felt that a close rendering of a lily, while visually beautiful, would not resize well. I started working by making sketches of a lily flower, then refining and simplifying until I got to a mark that i liked.

This mark, a simple interpretation of a lily flower opening, would resize nicely, work in black and white or color. I chose Gill Sans Light, an elegant sans serif font, to pair with the mark.

The logo was also intended for use across different lines. I came up with treatments for logo use in various products. The simple logo lends itself well to different color treatments.

Lily Gardens logos

The Lily Gardens logo, applied across the various company lines.